Trademark Protection & Enforcement
Building and defending distinctive brands for over 40 years.
For more than 40 years, we’ve helped businesses—from emerging start-ups to global brands—build, protect, and expand valuable trademarks. Our trademark practice combines deep experience with strategic, business-focused counsel to help clients establish distinctive brands and protect them as their businesses grow.
Why Choose BSB?
Proven Experience
With decades of experience managing trademark portfolios across diverse industries and markets, we help clients establish and protect brands that distinguish their products and services in competitive environments.
Trademark Expertise
Having prosecuted thousands of trademarks in every major market in the U.S. and internationally, we provide clear, effective counsel across the full trademark lifecycle—from brand selection through enforcement.
Client-Centered Communication
We begin by understanding your brand, your market, and your business objectives. From the initial consultation to portfolio management, we communicate clearly, explain options in plain terms, and keep you informed at every stage—so you can make confident decisions about your trademarks as your business evolves.
Trademark Clearance & Evaluation
We conduct comprehensive clearance searches and provide clear, practical guidance on registrability and risk, enabling informed brand decisions before significant investment.
Registration & Prosecution
From filing strategy through responses to office actions, we guide your marks efficiently through the registration process, securing strong protection while minimizing delays.
Strategic Guidance
Our advice is practical and tailored to your brand, market position, and business objectives—helping you determine what to protect, where to protect it, and how to maximize brand value.
Portfolio Development & Management
We partner with you to build and maintain trademark portfolios that evolve with your business. Our services include identifying gaps in protection, monitoring for infringement, managing renewals, and aligning trademark strategy with commercial goals.
Comprehensive Service
We offer a full range of trademark services, including application preparation and prosecution, portfolio development, and enforcement of rights in the U.S. and internationally. We provide seasoned guidance on trademark enforcement and defense, including infringement analysis, cease-and-desist efforts, TTAB proceedings, and domain name resolution. We also structure and negotiate trademark licenses and transactions.
Global Reach
Through long-standing collaboration with trusted counsel worldwide, we help secure and maintain trademark rights in key international markets through both Madrid Protocol filings and direct foreign registrations.
Industries & Fields
We’ve registered and managed 1000s of trademarks for clients in virtually every field, including:
- Accounting and Financial Services
- Advertising and Marketing
- Automotive
- Beauty and Personal Care
- Philanthropic Services
- Clothing and Fashion
- Computer Technology
- Construction and Engineering
- Education and Training Services
- Event Planning and Entertainment
- Food and Beverage
- Health Care and Medical
- Household and Furnishings
- Legal and Professional Services
- Real Estate Services
- Scientific and Technical Equipment
- Visual Arts and Design
- Voice and Communication Services