Veronica F. Lau

Veronica Lau is a trademark and intellectual property attorney who advises on domestic and international trademark protection. Her practice focuses on helping clients develop, maintain, and enforce global brand portfolios aligned with commercial goals.

Her practice includes trademark clearance, filing, registration, portfolio maintenance, and licensing support, with an emphasis on brand protection strategy. She collaborates with foreign associates on cross-border clearance and brand protection matters. Veronica brings a business-focused and risk-sensitive approach to brand counseling informed by her prior experience managing regulatory and cross-border compliance matters for financial institutions.

Before joining BSB, Veronica served as Assistant Vice President and Senior Counsel at JPMorgan Chase in New York, where she advised the Corporate and Investment Bank on global financial crimes compliance and regulatory examinations. She also supported structured finance and derivatives matters at Citigroup and held public service roles with the New York State Supreme Court and Brooklyn Housing Court. Her early experience includes corporate and international matters with Hogan & Hartson in Shanghai and serving as Special Assistant to the Secretary of Labor in Washington DC, supporting workforce development and community engagement initiatives.

This background gives Veronica a strong foundation in regulatory analysis, international coordination, and cross-cultural communication; skills that translate directly to advising clients with global brand strategies. She has a particular interest in the business and regulatory dimensions of brand protection, including how companies manage intellectual property assets across multiple jurisdictions and operational environments.

Veronica is admitted to practice in California and New York. She is fluent in Mandarin and is certified as an Anti-Money Laundering Specialist and as a mediator.